9 Iron Sports Drink - Simons Chase was the primary investor and driving force behind the startup, capitalization and launch of this brand. Simons completed a seed round equity capital raise at a $2.2 million pre-money valuation followed by a launch in the S. Florida market. Through a grass-roots brand awareness campaign and an aggressive social media effort, 9 Iron quickly gained distribution and sales traction in the youth demo and latin community of S. Florida despite the challenge of high category congestion. Within six months of launch, Simons concluded marketing relationships with the 14-year-old Babe Ruth World Series (exclusive sports drink), Marriott Golf, Heath Evans Foundation, Nicole Megaloudis Foundation, Street Soccer USA, Copa Latina League, First Tee Program of the Palm Beaches, and NASCAR. The 2012 Honda Classic held at PGA National selected 9 Iron as the exclusive sports hydration drink for the nationally-televised event.